Reasons Behind Your Medical Website Isn’t Raking In Visitors
In the context of modern business advertising, having a website is practically a necessity. Of course, this goes hand-in-hand with social media marketing and management. On the surface, it looks like an easy enough job to do.
Unfortunately, there’s more to digital marketing than just putting up a website and keeping up with an active social media audience. The website itself should be good enough to keep traffic high and have it go higher as time goes by. Traffic, as most digital marketers consider it to be, is the currency of the web.
For medical professionals and institutions, having a website can be extra tricky simply because the medical industry in itself is already time-intensive. Plastic surgery search engine optimization from Online Marketing For Doctors and other reputable SEO providers are just a phone call away, fortunately.
It Doesn’t Represent The Brand
Websites are digital storefronts. Storefronts with a multitude of function. Those functions should, of course, be intuitive and relatable so that it represents how the business operates. This isn’t just about sticking to a consistent color palette. It also has a lot to do with what web developers refer to as “UX”. User experience.
Simple design nuances like the proximity of links and location of menu bars are extremely important. Naturally, these design quirks are things that inexperienced individuals will overlook at some point. Design principles and navigation behavior are key factors in making a website as well as in creating a social media presence.
A website should represent brand well and communicate services provided comprehensively.
It’s Not Visually Pleasing
Consistency is one thing, visual aesthetics is another. Sure, a business can come up with a color swatch for their brand in addition to a well-made logo. But if those colors don’t go well together, to begin with, it’s not going to be something that people will want to look at for more than a few seconds.
Color theory, as easy as it is to explain to anyone who’s willing enough to learn, is a rather complex topic. Add the fact that it’s only a small part theoretical, technical – and a huge part of it has to do with having a good eye for color combination. Obviously, web designers who have been in working in their industry for some time are the most proficient in the matter.
In addition to color, there are other design concepts like size contrast and harmony of elements. In conjunction with minding user experience, one will easily realize that making a website that attracts customers shouldn’t really be put in the hands of the business owner. This is especially true if it’s a medical institution.
Bad SEO Practices
Beyond design and branding is the ever prevalent topic of search engine optimization. What a lot of businesses may not be aware of is that SEO isn’t just about using the right keywords. It actually takes design into account, as well.
Improper SEO practices can lead to annoying glitches like duplicates.
Even the website’s accessibility is taken into account when being ranked by search engines. For a website that represents a medical institution, accessibility should be a top priority. It would be ironic to assume otherwise. Local SEO Sydney from Result Driven SEO is one of the best examples of utilization of SEO practices.
Just like with design and branding, search engine optimization is a fickle matter. If SEO practices were to be condensed in a book, it would need to be reprinted at least twice a year. Search engines don’t use the same algorithms all throughout which means SEO experts have to be adaptable.